As per their “Pea Flakes Market” report, the global market was valued at USD 1.92 billion in 2023, growing at a CAGR of about 7.6% during the forecast period from 2024 - 2032 to reach USD billion by 2032.

Introduction

North America is dominating the Pea Flakes Market due to the health and fitness trends, increasing demand for alternative proteins, demand for various processed foods, etc. Consumers prefer pea flakes as they are easily digestible and fiber-enriched, enchanting the youths who wish to follow vegan and gluten-free diets. There has been an increase in the trend of reducing the consumption of animal meat, making pea flakes the best alternative to plant-based protein. Pea flakes found their applications in many processed foods such as snacks, smoothies, and baking ingredients, enabling them as the prime choice for agro-based industries.

This region further dominates owing to the easy and convenient cooking method of pea flakes, sustainable production methods, strong distribution networks, etc. Pea flakes are easy to cook and can be added to many dishes, which offers an efficacious and time-saving advantage for busy, modern people, further imparting a healthy and nutritious choice as the meal. Further, their production process is environmentally friendly as they require less water and can be grown in dry areas. According to the National Library of Medicine, 2021, high sugar and fat-laden processed food products have been the major cause of chronic disease and obesity in North America. As per the 2024 reports of the Center for Disease Control (CDC), the prevalence of obesity among U.S. adults 20 and over was 41.9% during 2017–March 2020.1 During the same time, the prevalence of severe obesity among U.S. adults was 9.2%. This means that more than 100 million adults have obesity, and more than 22 million adults have severe obesity. Moreover, the rates of obesity-related diseases such as cardiovascular disease, diabetes mellitus, and hypertension were at their peak. Due to this, people of the American region want to modify their eating habits by ingesting plant-based food products.

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production capacity has been increasing rapidly due to the entry of innumerable manufacturing key players opening their facilities in the North America region. There is a flourishing market for pea flakes from U.S. producers, and the ongoing research and development supplementing innovative processes from the manufacturing companies can deliver cleaner, higher-purity pea flakes. This may make consumers rely on these manufactured products as worth the premium that they are paying.

With the growing older population, consumers are now more reliant on vegan and easily digestible fibers, which pea flakes offer to its consumers. Moreover, COVID-19 has strongly boosted the pea flakes market’s growth. Furthermore, the compliance standards, and food certifications of North America along with the health concerns have influenced North America’s leadership in the consumption of Pea Flakes products.

However, some producers have claimed to have been hit hard by pea protein imports from China at lower prices. However, the recent imposition of high initial tariffs on certain Chinese pea protein imports by the U.S. Department of Commerce may alter the game for this market. Further, the tariffs on Canada and China may make plant-based protein production in the U.S. more competitive.

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Conclusion

Hence, North America is dominant in the pea flakes market owing to several key factors, such as higher disposable income, a developed economy, strong consumer demand for plant-based protein sources, and gluten-free alternatives steered by health-conscious individuals looking for nutritious and sustainable food options. In the bargain, advancements in processing technologies and product innovations such as flavored, seasoned, and organic varieties have made pea flakes more appealing to their customers. The region's well-built agricultural infrastructures and favorable government policies also shore up the growth of the pea flakes market. Hence, the amalgamation of consumer preferences, technological advancements, and benevolent policies has positioned North America as the leading market for pea flakes. According to the UnivDatos, the shift towards pet food and wellness has drastically increased the expenditures on pets and related foods, which will drive the global scenario of the pea flakes market.

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