How to Get Your Hotel Trending on Social Media

Want your hotel to blow up on Instagram, TikTok, or X? Getting your hotel trending on social media can bring tons of new guests and make your brand super famous. Fun, eye-catching posts can help you reach thousands of people, boosting bookings by 20%. The hotel innovation at the IHE event has awesome tools to make your social media game strong.

Why Social Media Is a Big Deal for Hotels

Social media is where people hunt for their next vacation spot. About 70% of travelers scroll Instagram or TikTok to find cool hotels before they book. Awesome posts with bright photos or fun videos can make your hotel stand out, while dull ones get skipped. Trending online means more likes, shares, and guests checking in. Plus, it’s a cheap way to show off your hotel’s vibe compared to pricey ads. The IHEXPO 2025 (August 3–6, Greater Noida) has tech and tips to create posts that everyone loves.

Steps to Get Your Hotel Trending on Social Media

1. Post Amazing Photos and Videos

Share super pretty pictures of your hotel’s rooms, pool, or restaurant to grab people’s eyes. Short videos, like a 15-second clip of your cozy lobby, get 30% more views on TikTok. Use your phone to film fun stuff, like a chef flipping pancakes or a sunset view from your rooftop. For example, post a video of a guest chilling by the pool with a fruity drink—it screams vacation vibes. Add bright filters to make posts pop. The hotel innovation at IHEXPO 2025 shows off photo and video apps to make your content look pro without a big budget.

2. Work with Influencers and Bloggers

Invite local influencers or travel bloggers to stay at your hotel for free if they post about it. A post from an influencer with 10,000 followers can reach 5,000 new people. Pick influencers who fit your hotel’s style, like a family vlogger for a kid-friendly spot or a luxury blogger for a fancy resort. Ask them to tag your hotel and share stories, like a reel of them relaxing at your spa. For instance, an influencer posting about your rooftop bar can spark tons of interest. IHEXPO connects you with marketing pros who know how to find influencers that match your brand.

3. Host Exciting Contests and Giveaways

Get followers hyped with contests, like “Post a photo of your dream vacation and tag us to win a free weekend!” Contests can grow your followers by 15%. Keep rules easy, like sharing a post with your hotel’s hashtag. Announce winners on your page to keep the excitement going. For example, a giveaway for a spa package can get hundreds of shares. Promote the contest on all platforms, like X and Instagram, to reach more people. IHEXPO 2025’s workshops teach you how to run contests that make your hotel go viral.

4. Share Guest Stories and Reviews

Show off happy guests to make people trust your hotel. Repost guest photos (with their okay), like a family splashing in your pool, or share their stories from Instagram. Post short reviews, like “The staff was so friendly!” to prove you’re awesome. This can make 25% more people want to book. Use apps to collect guest feedback and turn it into cool posts, like a quote graphic. For example, a guest’s post about your comfy beds can win over new fans. The hotel innovation expo has feedback tools to help you grab these stories easily.

5. Jump on Hashtags and Trends

Use popular hashtags like #TravelVibes or #HotelGoals to get your posts seen by more people. Check X or TikTok for hot trends, like a funny dance challenge, and film it in your lobby. Create your own hashtag, like #SunnyHotelVibes, so people can find all your posts. Trending hashtags can double your post’s views. For instance, joining a #SummerTravel trend with a beachfront room video can get tons of likes. IHEXPO’s hotel innovation expo shares tricks for picking hashtags and trends that work for hotels.

6. Answer Comments and Messages Fast

Talk to your followers to keep them excited. Reply to comments like “This place looks dope!” with “Thanks! Come visit us!” Answer messages on Instagram or X within an hour to show you care. Quick replies can make 10% more people feel good about your hotel. Use chatbots for simple questions, like “What’s check-in time?” to save your team time. For example, a fast reply to a guest’s question about parking can seal a booking. IHEXPO 2025’s tech booths show off chatbots and apps to handle social media chats like a pro.

7. Create Fun, Shareable Content

Make posts that people want to share with their friends. Try “this or that” polls, like “Beach view or city view? Vote!” to get followers engaged. Share tips, like “Top 5 packing hacks for your stay,” to give value. Post memes about travel, like a funny one about forgetting sunscreen, to get laughs. Shareable content can boost your reach by 40%. For example, a poll about favorite hotel amenities can spark comments. IHEXPO’s marketing sessions teach you how to make posts that spread like wildfire.

8. Show Off Your Hotel’s Unique Vibe

Highlight what makes your hotel special. Got a rooftop yoga class? Post a video of it. Run a pet-friendly hotel? Share cute dog pics from guests. Tell stories about your hotel’s history or local culture, like a post about nearby festivals. Unique posts make your hotel memorable, increasing shares by 20%. For instance, a video of your chef using local spices can connect with foodie followers. IHEXPO 2025’s hotel innovation expo offers ideas to showcase your hotel’s one-of-a-kind features.

9. Go Live to Connect with Followers

Host live videos on Instagram or TikTok to show your hotel in real-time. Try a live tour of your new restaurant or a Q&A with your manager about travel tips. Live sessions get 50% more engagement than regular posts. For example, a live sunset view from your terrace can make viewers want to book. Invite followers to ask questions during the stream to keep them hooked. IHEXPO’s tech demos show how to set up live streams with great lighting and sound.

10. Track and Tweak Your Posts

Use apps like Instagram Insights to see which posts get the most likes or shares. If videos of your pool get tons of views, post more of those. If a post flops, try a different style, like a brighter filter. Tracking helps you focus on what works, saving time and boosting reach by 15%. For example, noticing that food posts do better can shape your next campaign. IHEXPO 2025’s workshops teach you how to use analytics to make your social media smarter.

Extra Tips to Stay Trending

Post at Peak Times: Share when your followers are online, like 7 PM, to get 10% more views.
Be Consistent: Post 3–5 times a week to stay in people’s feeds without being annoying.
Mix It Up: Use photos, videos, stories, and reels to keep things fresh and fun.
Stay Green: Share eco-friendly efforts, like recycling, to attract green travelers.

How IHEXPO 2025 Powers Your Social Media

The India International Hospitality Expo (IHEXPO) 2025, happening August 3–6 at the India Expo Centre & Mart in Greater Noida, is a huge deal for hotel pros. Its hotel innovation expo has over 1,000 booths with social media apps, influencer tips, and feedback tools. With 55,000+ visitors, live demos, and workshops, it’s the best place to learn how to make your hotel trend.

Final Thoughts

Getting your hotel trending on social media is about posting fun stuff, teaming up with influencers, and chatting with followers. With cool photos, contests, and live videos, you can make your hotel the place everyone’s talking about. The India International Hospitality Expo 2025 have the tools and tricks to help you shine online. Whether you run a small inn or a fancy resort, these steps will get your hotel buzzing.