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Personalized Ticket Pricing in the Digital Age: Trends and Ethical Considerations | #icsthm

Personalized Ticket Pricing in the Digital Age: Trends and Ethical Considerations

Personalized Ticket Pricing in the Digital Age: Trends and Ethical Considerations

Personalized pricing, also known as dynamic or differential pricing, involves adjusting prices for goods or services based on individual consumer data. In the context of ticketing for events, travel, and hospitality services, this strategy allows businesses to optimize pricing in real-time

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