Social marketing applies traditional marketing principles to promote behaviors that benefit individuals and society as a whole. Unlike commercial marketing, which focuses on selling products or services, social marketing aims to address public health issues, environmental concerns, or social causes. It identifies target audiences, understands their motivations, and uses strategic messaging to encourage positive behavioral changes. Examples include campaigns for smoking cessation, recycling, or healthy eating. https://www.youngurbanproject.....com/what-is-social-m
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