Hairstyling Products Market to Reach USD 42.13 billion by 2032, Growing at 5.3% CAGR

Hairstyling Products Market Stats

According to Polaris Market Research analysis, the global hairstyling products market was valued at USD 26.48 billion in 2023 and is projected to reach USD 42.13 billion by 2032, registering a compound annual growth rate (CAGR) of 5.3% from 2024 to 2032.

Hairstyling Products Market Overview

Good hair is the crowning glory of women and men. Taking care of the tresses is an indispensable part of the daily hair care regime. Hairs can be made to look glossy and full of volume by applying accurate techniques and utilizing several hair styling commodities available in the market.

Hairstyling products usually include curling irons, oils, serums, creams, and more. Hair cream is a much-desired hair styling product as it not only keeps the hair healthy but also styles the hair, making it shine and nourishing with natural ingredients such as hemp, rosemary oil, almond oil, and peppermint oil. Hair creams help combat damage caused by pollution, UV rays, and dust., UV rays, and dust.

Hair serum is a silicon-based liquid that covers the outer layer of hair and protects it from frizz and damage. It is usually utilized as a locking mechanism for styling hair for particular occasions. Dry shampoo can also be utilized to temporarily remove the natural oils of the scalp and give it the appearance of cleansed hair. It can extend the time between washes, reduce color fading, and add volume. Hair mousse is a dense multifunctional foam that provides hold and volume to the hair strands. It is a good option for hairsprays, helping to define natural curls and adding texture with the freedom to try many styles. Sea salt sprays comprise seawater or salt water that soaks up moisture speedily, adding volume and texture to hair, fixing the hair rapidly, and reducing frizz.

Hair putty, similar to wax but thicker in consistency, is ideal for shaping and adding volume to hair. It is applicable to all hair lengths but works best for shorter hair lengths and is fine and appends texture. Hair klay is an integral part of men’s grooming products, has a desiccating and hardening texture when contrasted to everyday hair wax, and offer a strong hold and matte finish. It also helps create structure and offers the ability to dabble with messy shapes. For men with thinner hair, Klay can be a volume agent, particularly when applied to damp hair prior to blow drying. Gumma is another product that creates a prolonged and maximum hold for longer and thicker hair types. With this product, hair can be styled in any direction and offer a matte finish without the stickiness. Hairstyling is no longer the confined of women but is also increasingly being used by men who want to enhance their looks. The growing emphasis on personal grooming and shifting lifestyle trends are fueling the hairstyling products market demand.

Hairstyling Products Market Segment Insights

The hairstyling products market segmentation is mainly based on product, distribution channel, end-user, and region.

Hairstyling Products Market Evaluation Based on Product

Based on product, the hair spray segment led the market with a sizeable revenue share in 2023. This is due to the ability of hair sprays to maintain the lightness of the hair while adding volume. Today’s youth oriented styling brands are more fashion conscious and continually evolve to offer several hair care services such as hairstyle and colorant commodities. These offerings cater to individual expression and changing consumer habits, thereby contributing to the segment’s leading market position.

Hairstyling Products Market Assessment Based on Distribution Channel

Based on distribution channel, the hypermarkets & supermarkets segment accounted for the largest share in 2023. Hypermarkets and supermarkets are known for their extensive product range and easy access. Also, they have the ability to meet diverse consumer needs in a single, location. The strong brand partnerships of these channels and their high credibility for finding reliable hairstyling products contribute to the segment’s leading market position.

Hairstyling Products Market Trends

Innovations in Hair Products

Brands are advancing contemporary formulations and technologies to meet evolving consumer demands and achieve new goals. These inventions often feature distinct, plant-based components that attract health-aware consumers and support the clean beauty movement. Modern formulations enhance product performance with attributes such as heat protection and long-lasting hold, aligning with consumer expectation for efficacy and productivity. Customization trends allow consumers to tailor commodities to their particular hair types and styling requirements, an approach that particularly appeals to youths looking for customized services. The growing inclination towards heat-protective products such as silicon and natural oils reflects a shift toward minimizing the damaging effects of styling tools, further appealing to health-aware consumers. As a result, innovations in hair products are anticipated to shape hairstyling market development in the coming years.

Growing Sustainability Awareness

Sustainability has become a key area of focus, with green packaging and refillable systems attracting environmentally conscious consumers. Smart technologies in hairstyling tools, such as temperature-regulated devices and customized hair care apps, are attract tech-savvy shoppers. Social media plays a significant role in amplifying the visibility of innovative products, as influencers showcase their results and fuel emerging trends. Collaborations between brands and influencers or celebrities create an excitement around limited-edition releases, increasing product desirability. Green products, including eco-friendly styling gels and vegan hair products, have gained momentum as sustainability becomes a prime concern for several shoppers.

Hairstyling Products Market Drivers

Rapid Growth of E-Commerce

The rapid growth of e-commerce is a significant driver of hairstyling products market expansion, providing consumers easy access to expansive commodities. Online platforms like Amazon and dedicated beauty provide extensive selections at competitive prices. Consumers can compare products, read reviews, and discover emerging brands, improving their shopping experience. In addition, e-commerce platforms often provide exclusive deals, subscription models, and personalized recommendations based on browsing behavior. This, in turn, boosts consumer engagement and encourages repeat purchases.

Growing Health Awareness Among Consumers

Consumers are increasingly becoming health conscious, resulting in increased demand for commodities that merge styling and treatment advantages. Thus, there has been exponential growth in the approval of multipurpose commodities such as nourishing oil and serum. Prominent brands are benefitting from this shift by providing styling products enhanced with components such as argan oil and keratin, which encourages hair well-being while facilitating hold and shine. This focus on integral hair care unfurls notable possibilities for brands to invent and advance products that meet both beauty and health requirements.

Hairstyling Products Market Key Players

The market remains fragmented due to diverse consumer preferences and the wide variety of available products. Leading players in the Hairstyling Products Market are: