Offering customer group-based discounts is a smart way to attract different types of buyers to your online store. With PrestaShop customer group restrictions, you can restrict products by customer groups and offer exclusive discounts based on user roles. This strategy helps businesses create special deals for wholesalers, VIP customers, and loyal shoppers.

In this guide, we will walk you through how to set up customer group-based discounts in PrestaShop, ensuring better pricing control and increased conversions.

Why Use Customer Group-Based Discounts in PrestaShop?

Before setting up discounts, let’s understand why restricting products and discounts by customer groups can be beneficial:

1. Encourages Customer Loyalty – Reward repeat customers with exclusive discounts.
2. Boosts Wholesale Sales – Offer lower prices to bulk buyers.
3. Controls Product Access – Restrict products by customer groups to show different prices for different users.
4. Personalized Shopping Experience – Display customized prices based on user segmentation.
5. Increases Revenue – Target specific customer groups with special offers.

Step-by-Step Guide to Setting Up Customer Group Discounts in PrestaShop

Step 1: Create Customer Groups in PrestaShop

To restrict products by customer groups, you first need to create different customer groups.

1. Log in to your PrestaShop admin panel.
2. Go to Customers > Groups.
3. Click on "Add New Group".
4. Enter a Group Name (e.g., Wholesalers, VIP Customers, Regular Buyers).
5. Set the discount percentage for the group.
6. Click Save.

Once your customer groups are created, you can assign users to them.

Step 2: Assign Customers to a Group

Now that you have customer groups, you need to assign customers to them:

1. Go to Customers > Customers in your admin panel.
2. Click on the customer you want to edit.
3. In the Group Access section, select the correct group.
4. Save your changes.

Now, when these customers log in, they will see the special discounts applied to their group.

Step 3: Apply Discounts to Customer Groups

After setting up customer groups, it's time to configure group-based discounts.

1. Navigate to Catalog > Discounts in the admin panel.
2. Click Add New Cart Rule.
3. Enter a discount name (e.g., "VIP Discount").
4. In the Conditions tab, select Customer Group Restrictions.
5. Choose the customer group eligible for the discount.
6. Set the discount percentage or fixed amount.
7. Save the rule.

Now, the selected customer groups will automatically receive the discount when purchasing products.

Step 4: Restrict Products by Customer Groups

To ensure that only specific customer groups can see and buy certain products, follow these steps:

1. Go to Catalog > Products.
2. Select the product you want to restrict.
3. Open the "Prices" tab.
4. Under Specific Prices, click Add New Price.
5. Choose the customer group you want to restrict the product for.
6. Set a new price for that group (or leave it blank to hide the product).
7. Save your settings.

This feature allows you to create exclusive product visibility and price structures based on user roles.

Step 5: Test Your Customer Group Discounts

Once everything is set up, test the discounts to ensure they work correctly:

1. Log in as a test customer assigned to a group.
2. Add a product to the cart and check if the discount is applied.
3. Try logging in with a different customer group to verify access restrictions.

If everything is working fine, your PrestaShop customer group restrictions are successfully applied!

Common Issues and Fixes in PrestaShop Customer Group Discounts

1. Discount Not Showing for the Customer Group

✅ Fix: Ensure that the cart rule is correctly assigned to the customer group.

2. Restricted Products Still Visible to All Customers

✅ Fix: Check the product settings and make sure the visibility is restricted by customer group.

3. Discounts Overlapping or Not Applying Correctly

✅ Fix: Avoid multiple overlapping discounts. Set priority levels in cart rules.

Final Thoughts

Using PrestaShop customer group restrictions to set up group-based discounts can greatly improve your store’s pricing strategy. Whether you run a B2B business, an exclusive VIP club, or a retail store, these settings allow you to restrict products by customer groups, offer personalized discounts, and increase customer satisfaction.

By following this guide, you can maximize sales, build customer loyalty, and provide a better shopping experience for your buyers.