TV Analytics Market Analysis, Size, Share, Growth, Trends, and Forecast
Straits Research has announced the release of its latest market research report, titled "TV Analytics Market." The comprehensive report provides an in-depth analysis of the global TV analytics market, highlighting key drivers, trends, and opportunities.
Market Size and Forecast
The global TV analytics market size was valued at USD 3.51 Billion in 2022 and is projected to reach USD 15.80 Billion by 2031, growing at a Compound Annual Growth Rate (CAGR) of 18.2% during the forecast period (2023-2031).
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Drivers in the TV Analytics Market
The TV analytics market is driven by several key factors, including:
- The increasing demand for personalized content and targeted advertising
- The growing need for data-driven decision-making in the media and entertainment industry
- The rising adoption of over-the-top (OTT) services and streaming devices
Key Developments in the TV Analytics Market
Some of the key developments in the TV analytics market include:
- The integration of artificial intelligence (AI) and machine learning (ML) technologies in TV analytics solutions
- The increasing focus on audience measurement and analytics
- The growing importance of data privacy and security in the TV analytics market
Top Key Players
Some of the top key players operating in the TV analytics market include:
- Admo.TV
- Alphonso Inc
- Amobee INC.
- AnalyticOwl
- BLIX
- BrightLine
- Clarivoy
- Conviva
- DC Analytics
- Edgeware AB
- FourthWall Media
- Google
- H-Tech
- IBM Corporation
- iQ Media
- iSpot.tv
- Parrot Analytics
- Realytics
- SambaTV
- Sorenson Media
- The Nielsen Company
- TVbeat
- TVSQUARED
- Zapr Media Labs
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Segmentation Analysis of the TV Analytics Market
The TV analytics market is segmented based on component, deployment mode, application, and transmission type.
By Component
- Software
- Services
By Deployment Mode
- On-premise
- Cloud
By Application
- Competitive Intelligence
- Customer Lifetime Management
- Content Development
- Audience Forecasting
- Campaign Management
- Churn Prevention and Behavior Analysis
- Others
By Transmission Type
- OTT
- Cable TV
- IPTV
- Satellite
You can check In-depth Segmentation from here: @ https://straitsresearch.com/report/tv-analytics-market/request-sample
About Straits Research
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